Agency Commission: defined by the Sticky-Marketing.com monthly magazine |
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Agency Commission is the amount of an advertising campaign that an advertsing agency will claim as their commission for arranging it. Ad agencies typically charged a percentage of the billings as their charge though it is also possible to arrange a piece work rate which then allows the agency and client to work on negotiating the advert costs downwards without reducing the agencies income.
See also advertising agency, advertising 27/10/2004 Use your browser back button or
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