Benchmarking: defined by the Sticky-Marketing.com monthly magazine |
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Benchmarking is the process of comparing your company to another in a comparable field, this does not have to be an immediate competitor rather it is another entity from which you feel you could learn by the comparison. Benchmarking against another company could be therefore to compare number of new products per year, return on investment levels, delivery performance, staffing levels per output etc. 26/10/2004 Use your browser back button or
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