Bingo Cards: defined by the Sticky-Marketing.com monthly magazine |
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Bingo cards is a term often used to describe the card based adverts used in industrial and other marketing often to lists of people created by a magazine subscription list.
These Bingo cards usually provide a targeted advert on one side of the card and a response mechanism on the other, usually a reply paid form which returns first to the issuer of the Bingo cards.
Typical circulations exceed 25,000 contacts and a high level of targeting can be achieved from your choice of issuer. Advantageous prices can be negotiated, if you buy direct rather than though an
agency, especially if you are or will become a regular user.
See also direct response, direct marketing, promotion
10/06/2001 Use your browser back button or
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