Brand Loyalty: defined by the Sticky-Marketing.com monthly magazine |
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Brand Loyalty exists when customers feel some loyalty to the brand behind the products they are buying. Brand loyalty can be enforced perhaps by a carefully constructed lock in device in the products sold which serves to make it harder for customers to leave a brand ideally though customers would feel loyalty to a brand because the products of services have been good in providing solutions to their needs.
See also: brand, brand switching 26/10/2004 Use your browser back button or
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