Brand Manager: defined by the Sticky-Marketing.com monthly magazine |
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A brand manager is typically a position used in FMCG (fast moving consumer markets) where individual products will often be associated and promoted with a specific brand and brand image. Thus someone in the FMCG area undertaking the role of brand manager will be doing similar things to an industrial product manager though there may be more traditional marketing activity for the FMCG brand manager and perhaps less technical management than in the case of an industrial product manager. Essentially though a brand manager is responsible for a brand and this may cover many products, business units and national boundaries. 05/08/2001 Use your browser back button or
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