Caveat Emptor: defined by the Sticky-Marketing.com monthly magazine |
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Caveat Emptor is Latin for “Buyer Beware”. Coined perhaps when buyers did not have many rights and the risks were higher that they could be sold poor quality goods.
In more modern times buyers perhaps now have many more rights and organisations to help them and balance the power between buyer and seller and there is now probably greater liability on the part of
the seller to ensure they are selling merchandisable goods.
See also consumerism, legislation
21/10/2004 Use your browser back button or
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