Closed Questions: defined by the Sticky-Marketing.com monthly magazine |
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Closed Questions are useful for market research. A closed question is one where all the answers are provided by the asker and the person answering the question must choose between them. Examples are multiple choice questions. Likewise yes or no questions are closed, that is all the possible answers can be predicted. It is much easier to automatically process the results of questionnaires if questions are closed as the limited number of specified answers can be sorted and correlated by computers to summarise the results of the research. Drawbacks in the use of closed questions come from the use of badly formed or non tested questions which do not anticipate answers or do not allow likely honest answers.
A famous example of a question that most people cannot answer in the manner in which it is asked goes "When did you stop beating your wife?"
See also open questions. 07/08/2001 Use your browser back button or
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