Conglomerate: defined by the Sticky-Marketing.com monthly magazine |
|
A Conglomerate is a company composed of different and differing businesses which usually do not have much in common at a basic level. They may for example serve different markets with different products. This is not to say that there cannot be some beneficial synergy which the bringing together of these businesses into a conglomerate may offer to its owners. 14/08/2001 Use your browser back button or click here to visit the Sales & Marketing Glossary of Terms
|