Consumerism: defined by the Sticky-Marketing.com monthly magazine |
|
Consumerism is the name given to the phenomenon of groups of consumers exerting power and influence over the companies that supply them.
Key points in the development of consumerism include the campaigns and campaigning organisation created by Ralph Nader in the USA who united consumers behind a campaign against a particular
general motors vehicle which although causing high levels of death and injury was not being recalled and improved by the producing company.
Consumer protection organisations, magazines and sections of government have taken greater roles since this development and consumerist organisations are a significant force in most geographical
marketplaces championing the rights of the consumer against the large organisations which often would otherwise control the markets.
See also legislation, caveat emptor, consumer
06/08/2001 Use your browser back button or
click here to visit the Sales & Marketing Glossary of Terms
| 
Home