Corporate Hospitality: defined by the Sticky-Marketing.com monthly magazine |
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Corporate Hospitality is simply when a company entertains people who may or may not be their direct employees. Typically most hospitality does not however focus on corporate
employees through key players are significant stakeholders who need to be kept in a high state of motivation.
Typical corporate hospitality focusses on individuals and groups of people external to the company who may influence the future commercial success of the company concerned. Thus corporate
hospitality can focus on distributors, possible or actual customers, influencers who may play a part in recommending a product or service, legislators or other external people of importance to the
company. Good corporate hospitality, I often read, should be consistent with and supportive of corporate strategy and is often linked to specific events, thus a company may organise hospitality at an
event with which they are associated or to which their target audience would be attracted. (which would seem pretty obvious to most people).
See also corporate sponsorship, promotion, publicity
14/08/2001 Use your browser back button or
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