Corporate Sponsorship: defined by the Sticky-Marketing.com monthly magazine |
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Corporate Sponsorship refers to corporations financially or otherwise supporting various activities perhaps cultural or in the entertainment sector perhaps the arts or sport.
Corporate sponsorship can be a form of advertising in that it allows the association of a company name with a prestige event and may therefore position the corporate
name in a desirable light. Corporate sponsorship can also be closely tied into corporate hospitality where if a company sponsors an event they can use that
event as a hospitality opportunity.
See also corporate hospitality, promotion, publicity
14/08/2001 Use your browser back button or
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