Cost Leadership: defined by the Sticky-Marketing.com monthly magazine |
|
Cost Leadership is a strategy to have the lowest costs in a market, this means that you should be best placed should a price war occur and make the highest margins if a cost
war does not occur.
Note: in his book "competitive strategy" Porter argues that there are only two generic strategies available to business, one being cost leadership and the other differentiation. If a business
operated in a commodity market then cost leadership would be the obvious choice.
See also differentiation
21/10/2004 Use your browser back button or
click here to visit the Sales & Marketing Glossary of Terms
| 
Home