Cost per enquiry: defined by the Sticky-Marketing.com monthly magazine |
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Cost per enquiry is the total cost for generating sales enquiries, valuable for comparing different marketing methods to find the most cost effective in your sector it follows that to understand your cost per enquiry you must track costs associated with promotions and direct marketing quite accurately and determine where each enquiry arrived from for comparison to be valid.
See also direct marketing, lead generation 27/10/2004 Use your browser back button or
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