Database: defined by the Sticky-Marketing.com monthly magazine |
|
Usually computerised a database is a program or system for storing information which can be used to search sort and produce outputs. In marketing, databases are most often
associated with customer or prospect records. Thus you may have a sales database, a prospects database, and or a mailing list database.
See also data, relational database, networked database, sales
database
10/06/2001 Use your browser back button or
click here to visit the Sales & Marketing Glossary of Terms
| 
Home