Delphi Technique: defined by the Sticky-Marketing.com monthly magazine |
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The Delphi Technique as used in marketing research is a technique originally developed by the Rand corporation for predicting future events and testing possible future scenarios. Especially of use in technical markets the technique relies on the inputs from a panel of experts who critically not only have an expert, informed, and up to date opinion on future outcomes but are also in a position to bring great influence to bear on their achievement.
Note: see article "Which will be the next dominant technology satisfying customer needs in your market? Using Delphi forecasting may shed some light" in the articles archive. 06/08/2001 Use your browser back button or
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