Differentiation: defined by the Sticky-Marketing.com monthly magazine |
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Differentiation is doing something different, differentiation in marketing speak usually means that a company has adopted a strategy of avoiding direct like for like
competition with its enemies and instead is trying to provide a different offering which they hope will better satisfy the needs of their particular customers. Using such a strategy may help to
reduce the need to compete mainly on price.
See also niche marketing
10/06/2001 Use your browser back button or
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