Direct Marketing: defined by the Sticky-Marketing.com monthly magazine |
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Not so much a piece of jargon as a descriptive term when your organisation is trying to communicate and market offerings directly to individuals rather than using mass
communication methods such as broadcast or print advertising. Direct marketing can use the phone, the mail, email or the Internet or be face to face.
See also direct mail, direct response, sales database
10/06/2001 Use your browser back button or
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