Empathy: defined by the Sticky-Marketing.com monthly magazine |
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Empathy or to empathise is the ability to see another persons point of view perhaps to have sympathy with anothers point of view. An important ability in customer facing staff and sales staff, the ability to empathise with your customers situation, their needs and wants, perhaps the limitations they find themselves in can be important to build a rapport between sales person and customer and avoid conflict.
See also mirroring 26/10/2004 Use your browser back button or click here to visit the Sales & Marketing Glossary of Terms
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