ERP System: defined by the Sticky-Marketing.com monthly magazine |
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ERP Systems in full are "Enterprise Resource Planning Systems". These are usually mainframe based computer systems comprising hardware networks and software which are used to run many aspects of a company or enterprise. Typically they tend to be strong on manufacturing control and bills of materials, sales and purchase order processing shipping / receiving, invoicing and financial credit control areas. Often ERP systems are very weak for handling sales and marketing information more complex than basic existing customer records which has prompted the growth of many discreet sales and marketing systems, contact managers and the suchlike. 10/06/2001 Use your browser back button or click here to visit the Sales & Marketing Glossary of Terms
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