Extrapolation: defined by the Sticky-Marketing.com monthly magazine |
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Extrapolation is the extending of data, or trends, from past time periods into the future to try to predict future results. By its very nature prediction is not 100% accurate but extrapolation must be used with care because all factors present in the past when the data was initially gathered may not be present in the future time period you are trying to predict which would make it even less likely to give an accurate prediction. Extrapolation is a very popular method of future prediction. 17/08/2001 Use your browser back button or click here to visit the Sales & Marketing Glossary of Terms
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