FMCG Fast moving consumer goods: defined by the Sticky-Marketing.com monthly magazine

FMCG, common abbreviation for "Fast Moving Consumer Goods", I have no idea of what fast is describing but the effect of a good advertising campaign can be that of producing very fast increase in unit sales for example the emptying of shelves in stores. (the stealth fighter is pretty fast moving but this terminology is not in common usage for non consumer items :-)