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Junk mail is simply a term applied to unwanted direct mail marketing materials, if direct marketing was effective there would be no junk mail because people would only send you a promotion on something when you were about in that instant to consider buying it or it solves some problem that you have at that moment. Sadly many in the sales and marketing world treat direct marketing as a numbers game expecting to get a measly 2% response from a mass mailing and keep pouring their junk mail through our letter boxes. Good direct marketing builds up a picture of customers in such a way that the company should be able to reduce the amount of junk it produces and may allow them to achieve better response rates. In some countries you are able to opt out of direct marketing correspondence by subscribing to a mail preference service which adds your details to a database direct marketers use to clean their lists of people that have expressed the desire not to receive such material. See also direct mail, direct marketing 10/06/2001 Use your browser back button or |
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