Kudos: defined by the Sticky-Marketing.com monthly magazine |
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Kudos in my thesaurus reads: acclaim, applause, distinction, esteem, fame, plaudits, repute etc..
Thus kudos, attached to your products or company, is something worth working for but something only your customers and participants in your markets can assign.
It could be argued that Rolls Royce and Harley Davidson have been assigned a certain kudos by their market places. There is something consistent in the way they are viewed. Likewise IBM for many years attained a kudos and such repute in IT that the term "never get fired for buying IBM" was oft used. Kudos then is a positive value assigned to a brand or company, which is attained only through informal third party approval and word of mouth communications. As a marketer you can work to attain kudos for your offerings but only the market can award it to you. When your offering has waned they can also remove it. 28/02/2002 Use your browser back button or
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