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Typically a subset of a larger market, thus the market for vehicles contains a niche which is perhaps for utility vehicles and a company concentrating on one of these niches would probably not describe themselves only as a "vehicle manufacturer". The market for electronic sensors (itself perhaps a niche) includes a niche category which is ultrasonic sensors. These are used to detect the level of water in rivers and overflows. The key to successful niche marketing is to provide significantly superior solutions for small groups of customers than larger companies are able to offer. In use: Being as specific as you can about your target niche should allow you to identify special needs for which you can develop unique solutions and perhaps suitable unique selling propositions. This could allow you to differentiate your offerings from larger players and allow you to focus on and become more effective for your particular chosen customers. 10/06/2001 Use your browser back button or |
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