Marketing - Viral Marketing: defined by the Sticky-Marketing.com monthly magazine |
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Viral marketing is a term applied to messages that are spread virus like by carriers in the market place without perhaps being aware that they are so doing. The term Viral marketing came about to my knowledge with the invention of email marketing which was fun for the recipients for example branded flash games that recipients forward to their buddies because they are fun or virtual cards which people send across the Internet but at the end or somehow within themselves contain a commercial promotional message. Word of mouth is perhaps the original viral marketing and perhaps also still the best !! 10/06/2001 Use your browser back button or
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