Need: defined by the Sticky-Marketing.com monthly magazine |
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A Need is the basic demand that marketing organisations are trying to identify and then tailor their supply to. A need is similar to a want and may be a necessity or may be a
luxury item depending only on what the target public feels its needs are and on which set of needs the marketing organisation are focussing on. Consumers for example have a need for personal
transport but there are many different solutions available to them from a variety of providers.
See also maslow's hierarchy of needs, necessity
26/10/2004 Use your browser back button or
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