Open Questions: defined by the Sticky-Marketing.com monthly magazine |
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Open Questions are distinct from closed questions in that the respondent can answer in any way. Example: "What do think of the new out of town supermarket car parking
arrangements?"
Where researchers are looking for information on a subject and do not necessarily expect to be able to group responses or apply statistics to them open questions are generally used.
See also questionnaire, closed questions
07/08/2001 Use your browser back button or
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