Point of Sales (POS): defined by the Sticky-Marketing.com monthly magazine |
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Point of Sale is descriptive and refers to the point where a transaction takes place. When people talk about producing POS materials they are making promotional materials which will be available at the point of the transaction, for example they may be making in shop displays for the products. The abbreviation "POS" is also applied to equipment like tills, credit card processing equipment, conveyor belts etc designed to be used at the point of sale, perhaps in a supermarket or other retailing environment. 05/08/2001 Use your browser back button or click here to visit the Sales & Marketing Glossary of Terms
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