Press Release: defined by the Sticky-Marketing.com monthly magazine |
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Material prepared to be included in press or other media. Usually this will be written by professional journalists working in the PR field which will increase its chances of success because journalists will know what the editors of those publications expect. Releases may include photographs and other materials suitable for inclusion. 10/06/2001 Use your browser back button or click here to visit the Sales & Marketing Glossary of Terms
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