Product Manager: defined by the Sticky-Marketing.com monthly magazine |
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A product manager role is typically found in larger organisations where a number of businesses or products are being developed and marketed. An individual from either a technical or commercial background will become a product manager taking responsibility for a product or range of products and their promotion, development, future planning and the such like. See also brand manager. 05/08/2001 Use your browser back button or click here to visit the Sales & Marketing Glossary of Terms
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