Profitability: defined by the Sticky-Marketing.com monthly magazine |
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The profitability of an item is the sales revenue of the item minus the costs of producing that specific item. The profitability of each of a range of items supplied by an organisation is much more key information for decision making than just the sales revenue as resources are best directed to improving profitability than sales revenue.
See also gross margin 26/10/2004 Use your browser back button or click here to visit the Sales & Marketing Glossary of Terms
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