Qualifying: defined by the Sticky-Marketing.com monthly magazine |
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Qualifying is the process of working though leads to see how many of them are worth following up further and how many are really likely to result in a sale.
Often this qualifying process starts with the collection of a list of leads from some source or other this list is then qualified perhaps by a phone call or a mailshot and the result is a smaller list of people who are known as qualified prospects and are more valuable for the company sales people to follow up. 21/10/2004 Use your browser back button or
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