Quantitative Research: defined by the Sticky-Marketing.com monthly magazine |
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Quantitative Research deals with subjects in a way which is firmly quantifiable. Thus quantities sold, value bought, weight shifted, market share by value, customer turnover, brand awareness (just the number or proportion that are aware of it that is), market availability / penetration. These are all quantifiable measurable items. Quantitative Research is very statistics orientated and some courses on the subject are therefore called "quants" or "stats". 17/08/2001 Use your browser back button or
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