|
The Response rate is the number of people that respond to a direct marketing campaign, that is a campaign with a direct response mechanism built in. If two out of every hundred mailed respond then it could be said that you have a 2% response rate. See also direct mail, direct response 27/10/2004 Use your browser back button or |
| |||||||||||||
| ||||||||||||||
 |
|
Top | Home | Articles | Glossary | Sitemap | About |
Home