Pricing - RRP Recommended Retail Price: defined by the Sticky-Marketing.com monthly magazine |
|
RRP is an abbreviation for Recommended Retail Price. The price level that a company recommends their retailers sell the item at. In most cases companies cannot force their retailers to sell at this price and retailers may wish to sell at a higher or lower price than the RRP. Some markets have allowed producers to fix the retail price in a practice known as retail price maintenance. In the UK Pharmaceutical sector this practice was challenged and defeated in the courts during 2001 by supermarket chains who wanted to retail pharmaceuticals at a lower unit price than the RRP that independent pharmacies had been charging. 10/06/2001 Use your browser back button or
click here to visit the Sales & Marketing Glossary of Terms
| 
Home