Trade Shows: defined by the Sticky-Marketing.com monthly magazine |
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Trade shows are exhibitions that are not targeted at the general public. A company can visit a trade show to meet with exhibitors or can pay to exhibit their own wares at the show. Typically a company will pay for the space of their exhibition stand, for its construction, for the cost of providing people to handle visitors during the show and for inclusion into any trade show directories or publications. To make full use of a trade show requires a great deal more than this however as the commercial opportunities for exhibitors are many and varied. 10/06/2001 Use your browser back button or
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