Trademarks: defined by the Sticky-Marketing.com monthly magazine |
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A Trademark is a name by which your company or product is known in a particular market. Trademarks can be registered to offer some protection against others passing off your products and they often have to be registered in each geographical market in which you operate, a registration in the UK or an EU registration may not stop some operator in the USA from using your trademark. 10/06/2001 Use your browser back button or click here to visit the Sales & Marketing Glossary of Terms
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