USP Unique Selling Proposition: defined by the Sticky-Marketing.com monthly magazine |
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in marketing jargon this describes a unique feature or benefit that a company will concentrate on to make their offering appear different from others available to the target market. Cynics could say that this allows a company to avoid price competition but if the unique feature or benefit is important to the consumer then it may be a deciding factor in making the sale. 10/06/2001 Use your browser back button or
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