Warranty: defined by the Sticky-Marketing.com monthly magazine |
|
A Warranty is similar to a guarantee that a good or service will perform in a certain way. Some warranty is expected in the UK under the sale of goods act that goods be of reasonable merchantable quality so even when no warranty is apparent there may be some in effect because of statutory rights.
An extended warranty often sold some time after purchase as a risk reduction tactic for consumers, is effectively an insurance policy against breakdown or the need for repair of an item. 21/10/2004 Use your browser back button or
click here to visit the Sales & Marketing Glossary of Terms
| 
Home