Word of Mouth: defined by the Sticky-Marketing.com monthly magazine |
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Word of mouth in marketing is communication about a product, company or brand, passed on orally (by people talking). The best advertising we are often told is "word of mouth" and there is some sense in this argument. If you do a good job satisfying the needs of your customers, it is likely they will tell their friends when they are considering buying a similar item. Word of mouth recommendations are rated highly by consumers because they are the least directly funded of the many communications they receive about corporations and word of mouth normally represents the experience some customer or other has had with the products in question rather than the propaganda of a company or advertising agency. 10/06/2001 Use your browser back button or
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