Marketing News & Views.
Can you build a knowledge base?
As soon as you realise data available to you can be interlinked, as soon as you decide you want answers to questions from your data, you can start to build a knowledge base which, assuming many of the data inputs are automated, will expand the knowledge available to support ongoing commercial decision making in a professional manner. ..read knowledge base
Does your brand have Kudos?
It could be argued that Rolls Royce and Harley Davidson have been assigned a certain kudos by their market places.
There is something consistent in the way they are viewed. Likewise IBM for many years attained a kudos and such repute in IT that the term “never get fired for buying IBM” was oft used. ..read kudos
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