About – The Sticky Marketing Mag
Enthusiastic comment on marketing practice in the wild.
This site is for commentary on marketing practice, tips and tricks, as used in various sectors and countries in the real and virtual world.
Benchmarking has long been useful in business, here it is intended you can read tips & tricks used in various sectors you may find of value to your own.
Intended to be of interest to English speaking visitors, submissions in English are welcome.
Note: The Mag was tested in Microsoft Internet Explorer 4.x & 5.x and Netscape 4.7 at screen resolutions of 800×600, 1280×1024 and the smallest 640×480 with various colour settings on PCs (Feb 2001). If you experience any problems, please report them to feedback@admin
Privacy
The publisher and editor are the same person, where “we” or “our” is used the publisher / editor is meant. Your email address will only be added to our list if you send it to us using the form at the top left of each page provided for people to register to be “informed of next editions”.
1. We will maintain confidential to the best of our ability the identity of persons subscribing to be notified of new editions. All such notifications will be made using the blind copy email function such that individual subscribers are not disclosed to other parties.
2. Re: “Propose a topic” you will not be added to any mailing lists including our own, include your email address only if you want to correspond with the Mag about the topic you propose.
3. Re: “comment on this article” feedback forms, comment will be appended to the article at our discretion. Please note, include your email or website URL if you want it included on the page by your comments.
4. We reserve all rights to decide whether to include views or links.
5. The publisher will not hold confidential details of any actions emails or intrusions which are abusive, fraudulent or intended to harm.
6. Email addresses registered to us will not knowingly be disclosed to any third party unless so required by law enforcement agencies via a UK court.
7. To remove your email address from our list, just reply to any email from us with “remove” as the title.
Copyright
All rights reserved.
1. The publisher reserves all rights to original material on this site.
2. In the interests of promotion the publisher may permit quoting or republishing of this material in other places. Contact the publisher with your query.
3. The author does not believe any significant information on this site is the subject of the restrictive copyright of anyone else, if you have reason to believe your copyright has been infringed please contact the author by email for this to be corrected. This is equally the case for any material that may be claimed to be a libel, if you dispute any material on the site contact the author directly.
4. No copyright is claimed in respect of submitted articles or comments submitted about articles .
Glossary
A glossary of terms was added in June 2001 for people confused by or interested in business, internet and in particular sales and marketing jargon. Click here to visit the glossary..
About the Editor / Publisher
Mark Abraham has business to business sales and marketing experience in the UK and abroad since graduating with a marketing and engineering degree and professional diploma of the UK Chartered Institute of Marketing in 1989.
Currently Mark is working as an independent Internet and sales & marketing consultant. Contact mark anytime at [email protected].
General Disclaimer
The publisher takes responsibility for the content of articles, this means in practice he will only permit mention of a specific company names if an article is praising their work.
All articles are the opinion of the author of the article and, unless supported by fully documented evidence referred to in the article, cannot be taken as any more than that. You make up your mind what will work for your business.
The site does not take responsibility or accept any liability for the performance or otherwise of tips tricks and strategies used from articles in the Mag in your or anyone else’s business. Marketing is not an exact science and something that works in fmcg in a particular circumstance may well not work if any circumstances are changed. Having said that take a look around you, people in various sectors are doing clever things which can if applied correctly cross sectors.
Files making up these www pages which are uploaded to a server and viewed or downloaded by users over the www may be susceptible to data corruption, interception and unauthorised amendment before during or after creation and uploading to the server, while the publisher will make every effort to ensure no problems occur no liability is accepted for any such corruption, interception or amendment whether malicious or accidental, or the consequences thereof, no liability or responsibility is accepted for viruses – it is your responsibility to scan web page contents or files downloaded or any attachments to emails if any and to ensure the security of your own computer installations.
The publisher does not represent or warrant the accuracy or reliability of any of the information, content, software or advertisements either published on or linked to from this website neither does he necessarily endorse any views which may appear on sites linked to from this one. The accuracy of any and all data or statistics published on this site is dependent on the accuracy of the source of the data and the precision and method of analysis used. Statistics and information may appear without source information, this should always be treated with caution, it is the publishers intention all information and any statistics be referenced to source data.
The publisher takes responsibility for the content of articles, this means in practice he will only permit mention of a specific company names if an article is praising their work.
All articles are the opinion of the author of the article and, unless supported by fully documented evidence referred to in the article, cannot be taken as any more than that. You make up your mind what will work for your business.
The site does not take responsibility or accept any liability for the performance or otherwise of tips tricks and strategies used from articles in the Mag in your or anyone else’s business. Marketing is not an exact science and something that works in fmcg in a particular circumstance may well not work if any circumstances are changed. Having said that take a look around you, people in various sectors are doing clever things which can if applied correctly cross sectors.
Files making up these www pages which are uploaded to a server and viewed or downloaded by users over the www may be susceptible to data corruption, interception and unauthorised amendment before during or after creation and uploading to the server, while the publisher will make every effort to ensure no problems occur no liability is accepted for any such corruption, interception or amendment whether malicious or accidental, or the consequences thereof, no liability or responsibility is accepted for viruses – it is your responsibility to scan web page contents or files downloaded or any attachments to emails if any and to ensure the security of your own computer installations.
The publisher does not represent or warrant the accuracy or reliability of any of the information, content, software or advertisements either published on or linked to from this website neither does he necessarily endorse any views which may appear on sites linked to from this one. The accuracy of any and all data or statistics published on this site is dependent on the accuracy of the source of the data and the precision and method of analysis used. Statistics and information may appear without source information, this should always be treated with caution, it is the publishers intention all information and any statistics be referenced to source data.
