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Industry Associations :
UK The Chartered Institute of Marketing Claims “The Chartered Institute of Marketing CIM is the worlds largest professional recognition of marketing information, career support for all professionals.”
Now at http://www.marketingpower.com/
Was at www.ama.org/
The American Marketing Association Claims: “nearly 45,000 members in 100 countries and 400 chapters throughout North America.” “Founded in 1937 as a professional not-for-profit organization for marketers”.
The Direct Marketing Association These guys have “codes of practice”… so where does all the junk mail / email / faxes come from, not their members you can assume.
Other marketing related links:
“What’s Wrong With Multi-Level Marketing?” If Dean Van Druff had not written this page I would probably have had to do it in a forthcoming edition. I just add my own comment for when people are confronted by yet another MLM deal of a lifetime.. “If it looks too good to be true, it invariably is“.
Links referred to from articles:
Links relating to the single step product development article:
4pm.com/ Project Management website.
4pm.com/articles/projectm.htm Articles page.
allpm.com/ All PM Project management Site.
allpm.com//links/Information/Articles/ Articles page
1997 Arizona State University
New Product Development Practice and Research (Best Practice)
New Product Dynamics newproductdynamics.com/
Developing Products in Half the Time: Management’s Handbook
Stanford GSB Research Papers
gsb.stanford.edu Diagnosing The Experience Curve 1982
Links relating to communication:
The Communication Process ( Joel P. Bowman Dec 1999)spider.hcob.wmich.edu/bis/faculty/
6_2_1 Elements of the communication process
Some links relating to Branding, corporate identity, heraldry, plumage:
Corporate Branding corebrand.com/
Corporate identity and corporate branding center
Heraldry on the Internet, Coats of Arms, Family Crests
Ethology animal behavior & minds; survival; insects; apes
Links relating to pricing structure:
Essential Principles of Economics: A Hypermedia Text
Software Pricing Strategy Tactics and Resources
Sales channels and the Web
Links relating to sales & marketing databases:
TeleMagic – the Contact Management industry leader
FrontRange (this if for the Goldmine CRM software)
Multiactive – Maximizer Enterprise – The CRM Software Solution
Direct Marketing Concepts Telemarketing Database Solutions UK
In their database management and glossary areas these guys list lots of terms that will make you think carefully about the way you use databases for marketing purposes.
Links relating to The Delphi Method:
Predicting the Future Have you considered using the Delphi Methodology
Design Methods Decision Delphi Process
Links relating to Exhibitions:
Exhibitions Round The World
Trade fairs and exhibitions UK Home Page – the complete listing of UK industrial, trade, and consumer fairs, shows and exhibititions
Welcome to ExpoBase The multilingual portal for the trade show and business travel industry.
expobase.com/p/ no longer available Oct 2002